Dan Peyton Direct Marketing

July 10th, 2012

If you could provide five separate words to describe NBCF, what would they be?

Opportunity. Hope. Fun. Optimism. Pink.

Why did you choose to join NBCF?

After being in the same work environment for a number of years, I felt I needed a new challenge, and was excited that I could also contribute to an amazing cause at the same time.

How would you describe NBCF?

NBCF is unique as it is the only national organisation that solely funds breast cancer research. Whilst there are other organisations who raise funds for breast cancer treatment and support services, NBCF’s work will make a huge difference to the future of the disease.

What do you do and how does it help NBCF?

My role is to recruit and retain regular givers, individuals who make a monthly donation, to NBCF. This is done across many channels including face to face fundraising, telemarketing campaigns, direct mail and online.

What are some great things about working at NBCF?

Though I’m fairly new to NBCF, the staff have all been fantastic to work with and easy to get along with. The recent Mother’s Day Classic was a great example of how staff can work together, outside of their normal roles, to help deliver a fun, professional event that raised $4.2 million.

If you had some words of advice you’d provide to someone thinking of joining NBCF, what would they be?

Put the effort in to learn all about NBCF, and don’t feel you need to be an expert on the science of cancer research.

What experience do you have that makes you great for the role?

I held various roles in another charity where I gained knowledge of the not-for-profit sector, and have been involved personally in many fundraising events and different causes, including breast cancer.

What’s the best thing about your role? What makes you jump out of bed and get to work?

Many of the staff, including myself, have joined NBCF fairly recently which means there’s a great vibe in the office. We have big plans to increase the funds raised for breast cancer research programs, and it’s great to be a part of a common aspirational goal – zero deaths from breast cancer by 2030.

What’s the most frustrating aspect of your role?

When working for a charity it’s expected that budgets will be far lower than the usual big corporate dollars. Getting used to asking for favours from suppliers can often be frustrating, however I’ve found that as soon as I mention where I’m calling from, people instantly know the famous pink ribbon, and are happy to help out where they can.

If you had a magic wand, what would you change about NBCF?

It is sometimes hard to differentiate NBCF from other cancer charities who use the colour pink, and the many other versions of the pink ribbon. To be able to get this difference across to potential donors and supporters would be beneficial to all the organisations combined.

How does working for NBCF differ to other companies you have worked for?

Everything is very organised. On my first day I sat down at my desk to be greeted with comprehensive induction notes, all the stationery I would ever need, and some bonus pink goodies. All very small things, but when you first start somewhere it’s nice to feel welcomed and to be able to get stuck into your work right away!