NBCF launches Real Men Wear Pink campaign

May 4th, 2016

Real men of Australia encouraged to go pink to support life-changing breast cancer research on June 24

The National Breast Cancer Foundation (NBCF) has created a new campaign targeting men. NBCF, the national funding body for breast cancer research, aims to get men involved in Real Men Wear Pink to raise money for research that will ultimately stop breast cancer taking the women they love.

The campaign includes an online video ad by Sharp Pictures, a radio CSA featuring Scotty Cam produced by DK Advertising, and a number of celebrity challenges taking place throughout May and June.

Bondi Rescue lifeguards, Greater Western Sydney Giants, Steve Baxter (Channel 10 Shark Tank), and Scott Cam and Kyal Demmrich (Channel 9 The Block), are urging Aussie men to don pink on June 24, and raise much needed funds for research into the prevention, earlier detection and treatment of breast cancer.

NBCF researchers are challenging the male celebrity and sports partners to step outside of their comfort zones and raise vital funds for research.

From aerobatic flying, skydiving to taking on the school tuckshop, each partner will have the opportunity to show Australia they are ‘man enough’ to support breast cancer research.

Every day in 2016, 44 Australian women are diagnosed with breast cancer and eight women will die from the disease, leaving families devastated.1 While primarily a disease affecting women, around 140 men in Australia are diagnosed with breast cancer each year,1 and the campaign also aims to raise awareness of this.

NBCF research has helped develop better therapies, greater understanding of possible ways to stop the spread of breast cancer to other areas, and improved quality of life for patients and their families. Since its establishment in 1994, NBCF has awarded more than $127 million to around 430 Australian-based research projects to improve the health and well-being of those affected by breast cancer. With no Government funding, this money has been raised entirely by the Australian public.

Dr Sarah Hosking, NBCF Chief Executive Officer said, “At NCBF, we believe research is the most effective way to prevent deaths from breast cancer and our goal is that by 2030 there will be zero deaths from this terrible disease. Breast cancer affects men and women in many ways and meeting this goal would see more women and men living longer and empower them with a better quality of life.”

This year, NBCF is asking Aussie men “Are you man enough?” so they can help make a difference to their mothers, sisters, wives, daughters and friends affected by breast cancer. Men (and women) are encouraged to show their support on June 24 by wearing pink and raising funds to support life-changing breast cancer research.

“Whether you’re a solo superhero or taking on a challenge with your team at work, every dollar helps NBCF move closer towards zero deaths from breast cancer by 2030,” Dr Hosking continued.

NBCF is the only national body that funds life-changing breast cancer research with money raised entirely by the Australian public. Through the Real Men Wear Pink campaign, NBCF hopes to raise more than $1 million through community and corporate support, to fund breast cancer research.

If you’re man enough, register to fundraise via realmenwearpink.org.au.

-Ends-

Media enquiries:

Health Haus CommunicationsNational Breast Cancer Foundation
Clare VardenMelissa Millard
02 8353 2725 | 0402 188 05402 8098 4819 | 0488 440 274
clare.varden@healthhaus.net.auMelissa.Millard@nbcf.org.au

References

1 Australian Institute of Health and Welfare & Cancer Australia 2012, Breast Cancer in Australia: an overview. Cancer series no. 71. Cat no. 67. Canberra: AIHW

National Breast Cancer Foundation

The National Breast Cancer Foundation (NBCF) is the only national body that funds life-changing breast cancer research with money raised entirely by the Australian public. Breast cancer is the most common life-threatening cancer facing Australian women, with eight women dying from the disease each day – mothers, sisters, wives, daughters and friends.

Research is the only way to prevent deaths, and improve how breast cancer is diagnosed, managed and treated. By funding only world-class research, NBCF is working towards a goal of zero deaths from breast cancer by 2030.