Our Partner: Brother Australia
With over 100 years in operation, Brother International is a leading global manufacturer of laser printers, Multi-Function Centres®, fax machines, P-touch electronic labellers, ScanNCut cutting machines, sewing and embroidery machines.
Brother is proud to be a diamond partner of The National Breast Cancer Foundation, and into our second year supporting research into the prevention and cure of breast cancer.
Our recent ‘Brother for Sisters’ campaign was part of the foundation’s push towards putting greater emphasis on men’s role in the issue of breast cancer. It encouraged men to order a pink tie and wear it to show their support for the issue.
The campaign also involved an innovation in charitable giving. To generate donations, three pink ‘Tie-Tap’ ties were fitted with NFC technology, turning the wearers into mobile donation points.
Across Sydney, passers-by could quickly tap their credit cards to make an automatic donation to The National Breast Cancer Foundation.