Our Partner: Pental

Established in 1954, Pental is the largest manufacturer of soap and firelighters in Australia, however the portfolio extends over household care, fabric care, personal care and fire needs products and brands.  White King, Australia’s iconic bleach brand, is among the market-leading brands including Velvet & Country Life soaps, Sunlight, Softly, Martha’s, Huggie, Little Lucifer and Jiffy Firelighters.

Pental is dedicated to delivering quality, expertise and value in everything we make.  Our products are designed to help families live better. Ours are trusted and loved brands that have been a part of Australians’ lives for generations.

Pental Limited proudly supports the National Breast Cancer Foundation. NBCF’s commitment to breast cancer research strongly aligns with our company vision to ‘help families live better’.

Proceeds from the sales of selected White King, Velvet and Softly products will help contribute towards our pledge of $100,000 towards Breast Cancer Research.

Pental Limited is an Australian Owned company supporting fellow Australians.


Other Platinum Partners

4 Ingredients
Brother Australia
Double A
Become a National Breast Cancer Foundation Sponsor