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TOWARDS
ZERO
BETTER RISK PREDICTION FOR BETTER PREVENTION
Prevention is vital to our vision of Zero Deaths from breast cancer. Our scientists couldn’t agree more, which is why they are finding ways to identify people with higher risks of developing breast cancer.
NBCF-funded researcher Professor Melissa Southey (pictured) at Monash University is never short of questions and is always looking for answers. And luckily, she has the patience and the drive to commit to finding them.
Her leadership of large collaborative projects has enabled internationally relevant questions to be answered fast. And her research into heritable risk factors involving families who have experienced multiple cases of cancer has laid the groundwork for best practice in managing people living with high cancer risk.
Much of her attention has always been on how to identify people at high risk of developing breast cancer – and the best way to prevent it.
Our knowledge of breast cancer risk factors has come a long way over the years but there are many heritable risk factors that are yet to be identified.
To achieve a new standard of care, Professor Southey aims to improve cancer risk assessments and treatments for breast cancer by identifying new heritable risk factors. As an expert in epigenetics, she and her team have discovered an important new type of risk factor for breast cancer – DNA methylation.
DNA methylation can cause detrimental changes to the DNA leading to abnormal cell behaviour. These changes can be detected by a simple blood test.
This project will incorporate these new risk factors into the leading risk prediction model for breast cancer around the world – with the target of improving prevention. It will also open up new opportunities for developing a wide range of epigenetic treatments for breast cancer in the future.
Thanks to you and your generosity, world-class research like this is possible – we can’t do it without you!
“Thank you! By finding a way to connect with research, you are being proactive by offering wonderful support.”
– NBCF-funded researcher,
Professor Melissa Southey
GET INVOLVED THIS BREAST CANCER AWARENESS MONTH
Host a Pink Ribbon Breakfast event
It’s not too late! We love to see the many different ways our supporters host their own Pink Ribbon Breakfast event – big or small, together or virtually – we’re grateful to everyone in the community for participating.
Shop Pink
Spread the word and support research with a range of Pink Products! All featured partners make a generous donation to support world-class breast cancer research.
SAVING LIVES ONE SIP AT A TIME
As a quintessentially English brand, Royal Albert takes tea seriously. Their quality and timeless bone china adds a touch of romance and nostalgia to your teatime. And as one of the National Breast Cancer Foundation’s (NBCF) Campaign Partners for Pink Ribbon Breakfast being held in October to coincide with Breast Cancer Awareness Month, they want everyone to take their tea-game to the next level – supporting worldclass research one sip at a time.
Royal Albert encourages and empowers women to express themselves and make memorable moments. Together with supermodel Miranda Kerr, Royal Albert wants to help NBCF reach Zero Deaths from breast cancer. So from now until the end of December, Royal Albert will donate $10 from every online sale of their Miranda Kerr Pink Products collection. Inspired by Miranda’s love of peonies and butterflies, the collection features fresh florals in pretty pastel tones – the perfect accompaniment for any Pink Ribbon Breakfast or high tea.
And by registering to host a Pink Ribbon Breakfast event, there are a range of opportunities to go in the the draw to win exceptional pieces generously donated by Royal Albert.
“So have tea in the garden, with your friends, or over Zoom. Have a socially distanced tea moment, because the need for breast cancer research continues during these challenging times.”
- Royal Albert, NBCF Corporate Partner
A PARTNERSHIP FOR A BETTER TOMORROW
“Your support is not only saving lives, but also contributing to a hardworking, passionate community who are continually making strides towards zero deaths from breast cancer. We feel extremely proud to be working alongside the NBCF and taking part in their journey.”
- Oppenheimer, NBCF Corporate Partner
As an NBCF corporate partner, Oppenheimer has committed to raising $15,000 this year to help fund lifesaving breast cancer research. The global distributor has carefully curated an exclusive Pink Bliss product range to appeal to its high-profile retail partners, customers and the NBCF community – featuring practical yet stylish everyday items that make life easier. Oppenheimer will donate 5% from the Pink Bliss Range and has asked its strong retail partners, like Amazon, to match this donation.
The team at Oppenheimer says that NBCF serves as a symbol of strength to them – a promise of a better tomorrow for people impacted by breast cancer. And that’s why the entire team is extremely proud to be working with us. Their main goal is to raise as much awareness as they can through their platforms – and work together with customers to raise much needed funds, so we can focus on achieving Zero Deaths from breast cancer.
To amplify NBCF’s visibility within the community and give the Pink Bliss range full exposure, Oppenheimer has also secured a segment on TVSN in October and December to encourage engaged viewers embrace the cause and get a chance to support it through purchasing products from the range.
Thank you to Oppenheimer and their partners for their hard work and support. With them by our side, tomorrow will be better for all Australians with breast cancer.