To date, ghd’s limited edition collections have helped raise over $4.6 million in Australia and $19 million globally. This year, ghd will continue this support with the latest Take Control Now collection.
Take Control Now campaign includes the award-winning ghd platinum+styler, ghd gold stylers and NEW helios hairdryer, available in delicate shades of dust pink, and embossed with the central campaign message, Take Control Now.
To celebrate 16 years of supporting breast cancer charities globally, ghd have partnered with 11 incredible women who were diagnosed with breast cancer before the age of 35 to share this message, including Brisbane local 25 year old Sofi Leota who was diagnosed 2 years ago (2018) with Grade 3 invasive breast cancer at only 23 years of age. Sofi had a mastectomy on her right breast and underwent surgery to clear lymph nodes out. Following the surgery she had 2 x egg retrieval procedures, 16 rounds of chemotherapy and 5 weeks of radiation. Sofi has been in remission since the 8th January 2019, the day her radiation finished. You may recognise Sofi as her partner is Joe Ofahengauea Brisbane Broncos player.
$20 from every sale from the Take Control Now collection goes to the National Breast Cancer Foundation.