For more than 30 years, progress in breast cancer research has been made possible by a community of supporters united by a shared vision: Zero Deaths from breast cancer.
Alongside our donors, fundraisers and supporters, founding partners David Jones and The Estée Lauder Companies in Australia have played an important role in helping advance breast cancer research and awareness since NBCF began.
Bringing breast health into everyday life

L-R David Jones Chief Marketing Officer James Holloman, NBCF Community Ambassador Jodie North, David Jones Chief Retail Officer Kate Bergin & NBCF CEO Cleola Anderiesz
For decades, David Jones has helped engage customers, team members and supporters in Breast Cancer Awareness Month. Each October, a selection of products from its Intimates range helps raise vital funds for NBCF-funded research while sparking important conversations about breast health.
But its contribution extends beyond fundraising.
Through the Rose Clinic program, located within select David Jones stores and delivered in partnership with BreastScreen Australia, these clinics provide free breast screening services for women over 40, helping improve access to early detection and encouraging more women to prioritise their breast health.
To find out which David Jones stores offer Rose Clinic breast screening services, or to book a free screening appointment, contact BreastScreen on 13 20 50.
Every donation, screening and conversation contributes to a collective effort that is helping improve outcomes for people affected by breast cancer and bringing us closer to Zero Deaths from breast cancer.
A movement that brings people together

NBCF CEO Cleola Anderiesz and Hayley D’Onofrio Corporate Communications Manager Australia & New Zealand
The Estée Lauder Companies’ commitment to breast cancer began with Evelyn H. Lauder, a senior executive at the company and member of the Lauder family. Driven by a passion for raising awareness and supporting research, she launched The Estée Lauder Companies’ Breast Cancer Campaign and helped create the now-iconic Pink Ribbon, inspiring a global movement that continues today.
More than 30 years later, Evelyn’s legacy lives on through The Estée Lauder Companies’ Breast Cancer Campaign, employees, customers and communities in support of breast cancer research.
As a founding partner of NBCF, The Estée Lauder Companies has helped raise awareness and funds through the Breast Cancer Campaign and local support. Each October, the Campaign sees a selection of products from the portfolio of brands, including the likes of Estée Lauder, Clinique and Bobbi Brown, turn pink to raise funds for NBCF and support the world-class research bringing us closer to Zero deaths from breast cancer.
From landmark buildings illuminated pink around the world to fundraising initiatives closer to home, the campaign has become a powerful symbol of hope and action, bringing customers, employees and communities together to help create a future free from breast cancer deaths.
Together with supporters like you, David Jones and The Estée Lauder Companies in Australia are helping create a future where fewer families experience the impact of breast cancer and where Zero Deaths from breast cancer becomes a reality.
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