Beautiful in pink, powerful in purpose.
This October, the National Breast Cancer Foundation (NBCF) is delighted to welcome SMEG Australia as a new Supporter and member of our Club Pink community to help support world-class research that gives hope to so many people affected by breast cancer.
Known for their quality craftsmanship and iconic design, SMEG Australia is using its Pink Collection to help make a difference this October. With up to 45% of proceeds from selected products donated to NBCF throughout Breast Cancer Awareness Month, every purchase helps support life-changing breast cancer research.
For SMEG Australia, the partnership is about supporting a cause that touches so many women, families and communities across Australia.
“Partnering with NBCF was an easy decision for us. So many of the people we work with and design for are women and families, and supporting research that could save lives just felt right. Throughout October, SMEG will donate up to 45% of the proceeds from selected pink products sold, and we love that our customers can make a difference simply by bringing a bit of SMEG into their home. We’re really proud to be part of this and to share NBCF’s mission of Zero Deaths from breast cancer.” – Francesca Cissell, Head of Marketing, SMEG Australia
With 56 people diagnosed with breast cancer every day in Australia, partnerships like this help NBCF fund vital research towards our vision of Zero Deaths from breast cancer.
Thank you to SMEG Australia for standing with NBCF this Breast Cancer Awareness Month and helping turn their iconic Pink Collection into meaningful support for a future free from deaths from breast cancer.

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