Skip to Content Skip to Navigation

ghd launch Take Control Now campaign

ghd is proud to be celebrating their 16th year of supporting the National Breast Cancer Foundation (NBCF) with their new TAKE CONTROL NOW campaign. The pink collection aims to raise awareness of breast cancer in young women and encourage them to be breast aware. Over 900 women under the age of 40 will be diagnosed with breast cancer this year.

ghd CEO, Jeroen Temmerman, says: “The ghd and breast cancer charity partnerships are very much a part of our brand DNA. For the past 15 years we have devoted a moment in the year where we, as a brand, want to give back and focus on what we stand for; to empower women and instil them with confidence. Today, more than ever after the global pandemic, these partnerships are critical to ensure the charities we collaborate with around the world get the support needed to continue their great work and to keep helping the thousands of women diagnosed with breast cancer every year. We are proud of these long-standing collaborations and the $19 million that have been raised so far. We remain committed to delivering year after year as part of our mission.”

TAKE CONTROL NOW is embossed on the iconic stylers and hairdryers to remind women of all ages, especially women under 35, to ‘give some mirror time to your boobs’.

The campaign features 11 incredible women from different countries who were diagnosed with breast cancer before turning 35 years old. They have shared their stories with ghd to help educate and remind others of the importance of being breast aware – that is being familiar with how your breasts look and feel through regular activities (such as showering), so you are aware if any changes in your breasts occur, and you can seek medical advice.

“We are incredibly proud of our 16-year partnership with ghd. As NBCF is completely community funded, we rely on the support of our corporate partners to help us achieve our goal of zero deaths from breast cancer by 2030. Breast cancer is the most commonly diagnosed cancer in Australia with 1 in 7 women diagnosed in their lifetime. In addition to this, at least two women under the age of 40 are diagnosed every day and over 900 young women will be diagnosed with breast cancer this year.

“That’s why I’m so proud to support ghd’s TAKE BACK CONTROL campaign which shines a light on breast cancer in young women. The campaign highlights the importance of being breast aware so women can identify any unusual changes. Early detection gives the best possible chance of survival if you are diagnosed with breast cancer so if you notice any changes in your breasts, see a health professional without delay.

“We know that research is the only way to change the stats and stop deaths from breast cancer. That’s why our partnership with ghd is paramount in helping to fund world-class research.” Professor Sarah Hosking, CEO National Breast Cancer Foundation.

This July, buy their limited-edition styler or hair dryer and support game-changing breast cancer research.


See here for more information on how you can be breast aware.