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October 2024
BREAST CANCER AWARENESS MONTH
This Breast Cancer Awareness Month, every one of us has the power to ignite and create extraordinary change. For 30 years, with the support of people like you, we’ve been empowering people to make an extraordinary difference by supporting world-class breast cancer research that improves treatment outcomes and ends deaths from this disease.
Our shared story belongs to all of us. We are all empowered to make a difference for those facing breast cancer. Breast Cancer Awareness Month provides an opportunity for all of us to not only raise awareness for the disease but to continue to raise vital funds for breast cancer research.
Our Power of Pink Giving Day takes place on October 17, where every donation will be matched by our wonderful matching partners, to empower world-class breast cancer research and help us move one step closer to a future with Zero Deaths from breast cancer. Last year, almost 2,000 supporters, just like you raised a total of $220,000 on Power of Pink Giving Day showing extraordinary commitment to raise vital funds for world-class breast cancer research. Thank you for your incredible support!
Together, this Breast Cancer Awareness Month we can take another step closer to our shared vision of Zero Deaths from breast cancer.
Learn more about the impact of your support in the following video:
EXAMINING TRIPLE NEGATIVE BREAST CANCER CELLS
Thanks to your unwavering support, National Breast Cancer Foundation (NBCF)-funded researcher, Associate Professor Joy Wolfram and her team, are investigating how Triple Negative Breast Cancer (TNBC) cells avoid detection and destruction by the immune system, allowing cancer cells to survive and spread to other parts of the body.
TNBC is an aggressive form of breast cancer, with the highest rate of recurrence, limited treatment options and overall poor survival outcomes compared to other types of breast cancer. TNBC accounts for up to 15% of all breast cancer cases and in Australia this equates to around 3,000 new cases every year.
TNBC cells release extracellular vesicles that help the cells avoid detection and destruction by the immune system. Associate Professor Wolfram and her team are investigating how these extracellular vesicles prevent immune cells from finding and destroying cancer cells. This study will allow the team to gain a better understanding of the interactions and cell-to-cell communication between TNBC and immune cells.
Currently, the most common therapies for TNBC are chemotherapies, which have toxic side effects, and immune therapies which, currently, only benefit small numbers of people. This study will allow Associate Professor Wolfram and her team to understand the aggressive features of TNBC cells which is critical for treating TNBC more effectively and reducing deaths from the disease.
Without the generosity of people like you, research studies like this one conducted by Associate Professor Wolfram and her team would not be possible. Thank you for helping us move closer to our vision of Zero Deaths from breast cancer.
PARTNER SPOTLIGHT: DAVID JONES
“David Jones has raised more than $6.5 million to help fight breast cancer. Supporting NBCF on its vision to achieve Zero Deaths from breast cancer over the last 30 years has been an honour.”
- Scott Fyfe, David Jones CEO
This Breast Cancer Awareness Month, we would like to highlight our founding partner, David Jones’ extraordinary commitment to funding breast cancer research. David Jones has been committed to the health and wellbeing of Australian women, specifically breast cancer, since 1994. With a community, team, and customer network of primarily women, breast cancer is an issue close to many at David Jones.
Over the years David Jones has proudly supported us through their annual Mother’s Day campaign and beloved High Tea events, with a focus on bringing the community together to share stories of those who have lived experience of breast cancer.
This year, to mark their 30th anniversary of supporting NBCF, David Jones chatted to our community ambassador Vanessa Chappelow about perspective, positivity, and the power of family. Read her story.
Each October, David Jones and key brand partners support us by donating $1 from the sale of selected bras during Breast Cancer Awareness Month. Another highlight is the annual Mother’s Day Classic where staff, friends and families create teams to walk and run at this event, to raise awareness and funds for breast cancer research.
To assist with early detection, David Jones, in partnership with Breast Screen Australia, provides a free instore health screening service for women over 40, using the latest in digital mammography technology. Book your appointment.
Many David Jones stores also offer prosthesis fittings for women who have undergone a mastectomy or partial mastectomy. This service is held within a private, safe environment with trained fitters as part of their commitment to provide holistic support for women who have experienced breast cancer. Book your fitting.
As David Jones continues to support NBCF, it reinforces its dedication to making a difference in the lives of countless women and their families, proving that every step taken is a step closer to our vision of Zero Deaths from breast cancer.
THE ESTÉE LAUDER COMPANIES’ INSPIRING COMMITMENT
The Estée Lauder Companies (ELC) have been at the forefront of breast cancer awareness and research for over 30 years. As a founding partner of the National Breast Cancer Foundation (NBCF) in Australia, they have made significant contributions to help us move closer to our vision of Zero Deaths from breast cancer.
The Estée Lauder Companies Breast Cancer Campaign, launched in 1992 by the late Evelyn H. Lauder, is ELC’s largest corporate social impact program. Its mission? To create a breast cancer-free world for all. Together, the campaign and The Estée Lauder Companies Charitable Foundation have funded more than USD$131 million for lifesaving global research, education, and medical services The iconic pink ribbon, synonymous with breast cancer awareness, was co-created by the late Evelyn H. Lauder, and has become a symbol of hope and solidarity worldwide.
In Australia, each October for Breast Cancer Awareness Month, Estée Lauder activates a cause-related marketing campaign donating a portion of proceeds from the limited-edition pink ribbon products to NBCF. This selection of products includes some of the world’s leading beauty brands including Estée Lauder, Clinique, Jo Malone London, La Mer, Bobbi Brown and Aveda, all uniting to help make Zero Deaths from breast cancer a reality.
Emmerentia Wilding, Managing Director of The Estée Lauder Companies ANZ, emphasises the importance of collective action.
“Together, we must continue to pursue the goal of a world without breast cancer.”
Beyond their philanthropic efforts, ELC is renowned for quality skincare, makeup, fragrance, and haircare products. Sold in over 150 countries and territories worldwide, their portfolio of brands makes a positive impact on beauty and well-being worldwide.
This Breast Cancer Awareness Month, shop pink with our Corporate Partners who are helping raise vital funds for breast cancer research.
DID YOU KNOW?
Philanthropy allows you to make a positive impact during your lifetime to a cause that is important to you and close to your heart. By supporting NBCF, your impact goes beyond funding breast cancer research. You give hope to the many people impacted by breast cancer of a future where no one dies from this disease. Together, we can increase our understanding of breast cancer and drive progress towards our vision of Zero Deaths from breast cancer.
If you would like to know more about supporting NBCF with a major gift – one that will propel our research forward – please contact the Philanthropy, Trusts and Foundations team: philanthropy@nbcf.org.au or 02 8098 4836.
