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August 21, 2018

Come together this October to help stop deaths from breast cancer

The National Breast Cancer Foundation’s premier fundraising event Pink Ribbon Breakfast is back!

16 August, 2018 – This October you can help stop deaths from breast cancer by simply getting together with your friends, family and colleagues to raise funds for game-changing breast cancer research. Registrations for the National Breast Cancer Foundation’s (NBCF) Pink Ribbon Breakfast are now open and all funds raised will support their goal of zero deaths from breast cancer by 2030.

Now the most commonly diagnosed cancer in Australia, the incidence of breast cancer continues to grow. A staggering one in eight Australians will be diagnosed with breast cancer in their lifetime[i]. This equates to 50 women facing a diagnosis each and every day in Australia.i Every day, eight women will lose their lives to breast cancer. Every year, 3,128 women and 28 men will lose their lives to breast cancer. In the 25 years since NBCF’s inception, the five-year survival rate for breast cancer has increased from 76% to 90%.i Ultimately, NBCF is working towards a goal of zero deaths from breast cancer by 2030.

Pink Ribbon Breakfast is NBCF’s largest annual fundraising initiative. This October, NBCF aims to raise $1.5 million to fund research into effective prevention, detection and treatment of breast cancer.i

National Breast Cancer Foundation Chief Executive Officer, Professor Sarah Hosking is encouraging the community and businesses to rally together this October to host a Pink Ribbon Breakfast.

“Pink Ribbon Breakfast is our largest fundraising initiative for the year. It’s a fun and meaningful way to spend time with people you love, and anyone and everyone can get involved. It’s simple, it’s social and it saves lives,” she continued.

This years’ campaign will focus on metastatic and triple negative breast cancers, key contributors to breast cancer deaths and hence a major focus of NBCF’s roadmap to achieving its zero deaths goal. NBCF funded researcher Professor Alex Swarbrick from the Garvan Institute is currently conducting ground-breaking work analysing the genetics of individual cancer cells from women with triple negative breast cancer. This will help us to develop new targeted treatments to help improve and save the lives of Australians with triple negative breast cancer.

“Targeting aggressive breast cancer continues to be a core focus of NBCF-funded research. This year, more than half of the new projects we are supporting are directed towards improving outcomes for women with metastatic or triple negative breast cancer. It’s a good start, but to achieve our goal of stopping deaths by 2030, we need continued support from the community,” continued Professor Hosking.

Pink Ribbon Breakfast is a fun, easy way to enjoy a catch-up with friends, family and/or colleagues, while contributing towards a serious cause – vital and potentially life-saving research that will lead to a better understanding of how to more effectively detect, treat and prevent breast cancer.

Suzanne is one of NBCF’s most dedicated fundraisers and organises a Pink Ribbon Breakfast with her four sisters: “My older sister Margo is currently going through breast cancer for the third time; she was our inspiration to get involved. At first, we decided to do a traditional Lebanese BBQ breakfast at home, then we started to go to little restaurants, and then three to four years ago we started gala dinners,” said Suzanne.

“We have one goal in mind and that’s to raise much needed funds for NBCF. Margo is desperate to end breast cancer for good, as we all are. That’s our common goal,” she continued.

Your support will save lives. Get involved in Pink Ribbon Breakfast today:

Register now by visiting and you’ll get a FREE host pack to get started.
Plan for October. Set a date, place and goal. Then invite your friends, family, and colleagues – get everyone involved!
Raise funds. Have fun at your event. And remember you’re funding game-changing breast cancer research.
Spread the word about your fundraiser by using #PinkRibbonBreakfast



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