ghd and NBCF celebrate 15-year partnership for game-changing breast cancer researchJuly 3rd, 2019
ghd and the National Breast Cancer Foundation (NBCF) are celebrating a 15-year partnership with over $4.5 million raised for breast cancer research.
To mark the 15th anniversary collaboration, ghd have teamed up with tattoo artist, David Allen, to create the limited-edition ‘Ink on Pink’ collection.
The Chicago-based artist created a unique design based on his signature floral patterns used to conceal mastectomy scars on women who have experienced breast cancer. $20 from every limited-edition Ink on Pink ghd styler sold will go towards breast cancer research.
“On behalf of ghd, I am extremely proud to celebrate the 15th anniversary of our partnership with NBCF. Over that period, with the support of our salon partner network and other partners, ghd has raised over $4.5M from our pink campaigns in Australia and $15M globally,” said Ludovic Dellazzeri, Managing Director of ghd Australia and New Zealand.
“Today, we are more committed than ever to help fight the disease with all our local partners by donating funds that go directly to prevention, assistance and research. Through our actions, ghd continues to support and empower women to help build back their confidence.”
Every day, 53 Australians are diagnosed with breast cancer. It is the most commonly diagnosed cancer in the country with more than 3000 Australians losing their lives to the disease this year alone. Research is the only way to improve how breast cancer can be diagnosed and treated.
Over the course of the long-term partnership, ghd has raised a total of $4.5 million for NBCF. Funding at this level supports multiple world-class research projects – research that will help detect tumours earlier, improve treatment outcomes and ultimately – save lives. Since 1994, the five-year survival rate for breast cancer has increased from 76% to 91%. It’s proof NBCF’s research strategy is working as they strive to reach zero deaths from breast cancer by 2030.
NBCF CEO Professor Sarah Hosking thanked ghd for their generosity and commitment over the years and said that the funds raised will help NBCF make a significant impact.
“ghd has been a valued partner of NBCF for 15 years, raising an incredible amount for breast cancer research. On behalf of everyone at NBCF and all the women and men affected by breast cancer, thank you for your ongoing support,” she said.
About David Allen
David Allen is a Chicago-based tattoo artist who has been tattooing mastectomy scars for almost 10 years. David uses feminine floral patterns to conceal scarring which empowers women to reclaim their femininity after breast cancer and take back control over their body.
“If you think of hairstylists and the time they spend with their clients – the validation that happens when you hear someone’s story, when you’re listening, when you’re present… That matters. There’s healing in that,” said David.
Grace, a mother of three, was diagnosed with breast cancer in 2016, at the age of 35. She had a double mastectomy as part of her treatment, followed by a breast reconstruction. In 2017, David tattooed over Grace’s mastectomy scars with his signature floral design.
“Cancer takes away more than your breasts. It takes your hair, your confidence. But my tattoo is something I decided to have because I wanted to take back control,” said Grace.
Molly was diagnosed with breast cancer at the age of 31 in 2017. After undergoing a double mastectomy and breast reconstruction, she went to David’s studio to get her scars concealed by his artwork. Molly’s mum, Deborah (who also experienced breast cancer), was by her side as she was tattooed.
“I didn’t expect or even believe that getting tattooed by David could make me feel beautiful again— it did—or that instead of feeling like a medical oddity, I would feel like I’m a walking piece of art and my body is the canvas,” says Molly.
Head here for more information on the limited-edition Ink on Pink hair stylers.