National Breast Cancer Foundation (NBCF) Partner, Rockwear, continues to champion our vision of Zero Deaths from breast cancer by inspiring their community to move with purpose and inspiring them to be breast aware.
As part of this partnership, Rockwear generously provided high-quality T-Shirts for our 2026 Squat Challenge and will do the same for our GO PINK campaign this June. Designed in pink with campaign theming, the t-shirts celebrated our fundraisers’ participation. Fundraisers who raised $100 or more during the Squat Challenge received a complimentary Rockwear T-shirt.
To make your pledge to wear it, shave it, or colour it this June, click here.
“At Rockwear, supporting the National Breast Cancer Foundation is about more than fundraising – it’s about empowering our community to move with purpose and make a real impact. Extending our support through initiatives like the Squat Challenge and GO PINK allows our team and customers to come together for a cause that affects so many lives. We’re incredibly proud to play a part in helping fund vital research and driving awareness for breast cancer.” -Rockwear Community Marketing Manager, Hannah Marvin
In addition to providing T‑Shirts, Rockwear inspired participants in their community to fundraise by sharing the lived experiences of NBCF Community Ambassadors Kimberly, Collete, and Miranda.
Watch their inspirational stories: Colette, Miranda and Kimberly.
Through movement and purpose, Rockwear continues to demonstrate how brands can empower communities to create lasting impact – one squat, one story and one act of support at a time.
Thank you, Rockwear, for your continued dedication. We can’t wait to see a wave of pink Rockwear T‑shirts during GO PINK later this year.
