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The Joi of Healthy Hair. It’s about Passion… Spirit… Emotion… and pure Joi.

Go Pink for the Month of October! Discover a dazzling spectrum of vivid semi-permanent hair colour with JOICO COLOR INTENSITY — designed to create over-the-top results that last up to 20+ shampoos. Applied by your Joico Stylist, they can be intermixed or applied straight from the tube

Joico is proud to be partnering with NBCF, donating $1 for every unit sold of Joico Color Intensity Pink shades. All money raised will go to the National Breast Cancer Foundation to help them achieve their goal of zero deaths from breast cancer by 2030. #ZeroBy2030