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Laura Edwards, Executive Director, Fundraising

As a senior business leader with more than 20 years of experience in fundraising and marketing across the not for profit and corporate sectors, Laura has a track record of developing transformative growth strategies and building high performance teams.

Before joining the National Breast Cancer Foundation, Laura spent five years as a consultant and General Manager at Elevate Fundraising, one of Australia’s leading fundraising agencies. Prior to that, she was Head of Fundraising for Children’s Medical Research Institute, where she developed and implemented a new 5-year fundraising strategy to grow and diversify the fundraising portfolio. Laura also spent three years at Cancer Council NSW managing their Events Marketing Unit including high profile campaigns like Pink Ribbon Day, Daffodil Day and Relay for Life.

Laura prides herself on her strategic and data-driven approach to fundraising, as well as her collaborative and empowering leadership style.  She is motivated to make a meaningful impact on cancer research outcomes and help achieve the vision of Zero Deaths from breast cancer.