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Aussies urged to support breast cancer research by hosting a Pink Ribbon Breakfast

August 23rd, 2016

The National Breast Cancer Foundation – supported by ambassadors Kate Ceberano, award-winning Australian music artist, and Kim McCosker, 4 Ingredients cookbook author – has kicked off its 2016 Pink Ribbon Breakfast campaign, encouraging all Australians to get together with friends, family and work colleagues to support life-changing breast cancer research this October.

Research is the only way to prevent deaths, and improve how breast cancer is diagnosed, managed and treated. By hosting a Pink Ribbon Breakfast, Australians will be helping the National Breast Cancer Foundation (NBCF) to continue to fund world-class research and move closer to achieving their goal of zero deaths from breast cancer by 2030.

Funds raised through a Pink Ribbon Breakfast help NBCF support researchers like Dr Dinny Graham from the University of Sydney whose innovative research has the potential to make a significant difference to those affected by breast cancer, particularly if they are diagnosed with an aggressive form of the disease called ‘triple negative breast cancer’.

“Triple negative breast cancer is particularly devastating as it often afflicts younger women and there is a lack of long-term effective treatments. My research aims to investigate novel targeted treatments that can be fast-tracked to clinical care for this destructive disease,” said Dr Graham.

Each Pink Ribbon Breakfast will help NBCF reach a collective goal of $2 million – this could fund a lab of five researchers for three years so that they can better understand triple negative breast cancers and move closer to discovering effective treatments

This October friends, family and colleagues will get together to raise funds for life-changing breast cancer research. There are many ways to get involved: enjoy a Pink Ribbon Breakfast on your own or with friends, organise a Pink Ribbon morning tea with your workmates at the office, host a Pink Ribbon sausage sizzle with your sports team or turn your school pink for a day.

“By hosting a Pink Ribbon Breakfast for the National Breast Cancer Foundation, you are ensuring that we can continue to fund the very best cancer research in Australia,” said Dr Sarah Hosking, CEO of NBCF.

“On behalf of everyone at NBCF and all the women and men affected by breast cancer, thank you so much for your support. Your commitment makes a huge difference,” she continued.

NBCF is the only national body that funds life-changing breast cancer research with money raised entirely by the Australian public. Through its 2016 Pink Ribbon Breakfast campaign, NBCF hopes to raise more than $2 million through community and corporate support, to fund breast cancer research.

Register today to get involved in Pink Ribbon Breakfasts – pinkribbonbreakfast.org.au

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Media enquiries:

Health Haus CommunicationsNational Breast Cancer Foundation
Clare VardenSophie Cooley
02 8353 2725 | 0402 188 05402 8098 4800 | 0417 421 683
clare.varden@healthhaus.net.ausophie.cooley@nbcf.org.au

References

1 Australian Institute of Health and Welfare & Cancer Australia 2012, Breast Cancer in Australia: an overview. Cancer series no. 71. Cat no. 67. Canberra: AIHW

National Breast Cancer Foundation

The National Breast Cancer Foundation (NBCF) is the only national body that funds life-changing breast cancer research with money raised entirely by the Australian public. Breast cancer is the most common life-threatening cancer facing Australian women, with eight women dying from the disease each day – mothers, sisters, wives, daughters and friends.

Research is the only way to prevent deaths, and improve how breast cancer is diagnosed, managed and treated. By funding only world-class research, NBCF is working towards a goal of zero deaths from breast cancer by 2030.

NBCF research has helped develop better therapies, greater understanding of possible ways to stop the spread of breast cancer to other areas, and improved quality of life for patients and their families. Since its establishment in 1994, NBCF has awarded more than $127 million to around 430 Australian-based research projects to improve the health and well-being of those affected by breast cancer. With no Government funding, this money has been raised entirely by the Australian public.